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In bringing together personalities from the world of Brazilian design and architecture, the team and future exhibitors, yet another important step has been taken towards realizing High Design Expo: a technical visit to the São Paulo Expo Exhibition & Convention Center, the new events pavilion. The encounter was captained by Lauro Andrade Filho, the creator and director of the trade show, who gave a presentation about all the latest news and updates to exhibitors, and further presented the architectural internal space project, the work schedule of which is well advanced, revealing an exceptional structure well on its way to being finished for the event.
Over 80 people met on the 5th floor of the parking lot of the garage building for the new pavilion, with 4500 covered parking spaces to oversee the work in progress. Meticulously considered details were highlighted during the visit, such as location – the pavilion is located just 850m away from the Jabaquara subway station, close to the Rodoanel ring road; space – the height of the ceiling varies from 10 to 14m; as well as internal facilities such as the possibility for brand publicity, conference rooms and a café designed especially with the networking requirements of exhibitors in mind.
The event boasted the presence of all the High Design Expo partners: Damien Timpério, director geral and Marcelo Marino, commercial manager, representing São Paulo Expo; Henrique Tecchio, president of Sindmóveis from Bento Gonçalves, Araceli Silveira, vice-president of marketing from Informa Exhibitions and Felipe Faria, from the Green Building Council Brasil. The conference - Greenbuilding Brasil – will take place in parallel to High Design and inside the same event-venue as the trade show.
With all the ingredients of the formula aligned, we must now focus upon the product details, the installations and great talents, to be presented to the segment public from the 9th to 11th of August, 2016, during the DW! São Paulo Design Weekend.