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HIGH DESIGN – HOME & OFFICE EXPO RAISES THE LEVEL OF THE NATIONAL FURNITURE INDUSTRY

The fair will be one of the major attractions of DW! São Paulo Design Weekend, Latin America's largest design festival


São Paulo will host the first edition of the fair HIGH DESIGN - HOME & OFFICE EXPO, that happens between 9 and 11 of August, this year at São Paulo Expo, the largest exhibition center in Brazil. With the intent to become the main international furniture design event in Latin America, High Design emerged from the experience of Casa Brasil, which was held for nearly a decade in the most important National Furniture Hub (Bento Gonçalves /RS) and which is now held in the state capital, transforming the event in one of the anchors of the 5th edition of the DW! São Paulo Design Weekend.

Currently, Brazil is experiencing a period of expansion of its creative economy. The attentions turn to the creations of various Brazilian professionals and companies, especially in the furniture market. Before this great evidence scenario, High Design proposes a moment of convergence for the sector by gathering some of the leading brands in different segments (high-end furniture, customized furniture and complements, design furniture and copyright objects; solutions for kitchens and bathrooms; surfaces; light design and automation) in a total area of 13,000 m².

As a first event with this proposal, High Design brings the freshness of the furniture design and promotes an unprecedented meeting of generations with companies and innovative and creative professionals of this sector. You can see a concern to enhance all areas of this process: the creator, his creation and the purchaser of the final product. All these factors contribute towards making the fair to consolidate as the main and most important furniture and design event, beyond the commercial theme to warm the industry.

High Design Expo was designed following an international trend observed by Lauro Andrade, CEO of Summit Promo, DW! and conceiver of the event, in which the great world festivals of design have trade shows as anchors, promoting exchanges between them, like with the Fuorisalone and the iSaloni in Italy.

"This fair is born with the mission to put Brazil in the global calendar of events of this segment and be the main export platform of the furniture industry. Besides promoting business and the growth of the sector, we want to enhance the Brazilian authorial design and its creator and help in the development of national design and industry growth. This is our contribution to the domestic industry”, states Lauro Andrade, director of High Design Expo.

Promoted by British giant in events, Informa Group, and conceived by Summit Promo, High Design integrates the international know-how of their producers with the credibility and representativeness of its predecessor, the Casa Brasil fair. The event has the backing of Sindmóveis, from Bento Gonçalves, signing the advisory curatorship of the new project.

Besides the exhibition of products, trends and innovations that will be presented to architects, interior designers, builders, upscale retailers, international buyers and investors, High Design Expo stands out for its complete format, distributed between new business and content offered in their simultaneous actions:

- DW! São Paulo Design Weekend: In its 5th edition, DW! is the largest urban festival of design in Latin America. It takes place from 10 to 14 of August and has High Design Expo as one of its anchor events.

- CONAD - National Congress of Interior Designers: traditional event organized by the Brazilian Association of Interior Designers since 1996, it brings together hundreds of professionals from all over Brazil for a reflection on the profession.

- 7ª edition of Greenbuilding Brasil – International Conference and Expo: The conference and exhibition of sustainability in architecture and construction features lectures and high level educational sessions with renowned national and international professionals. In 2016, Joaquim Barbosa (former President of the Supreme Court) will be the highlight of the event and opens the schedule of lectures on the first day.

- Exhibition of the Salão Design Award: The Salão Design, organized by Sindmóveis, is the largest product design award in Latin America. High Design Expo will receive the exhibition of the winners of the 20th edition.

High Design Expo happens at the São Paulo Expo Exhibition & Convention Center, the largest and most modern exhibition hall in Brazil. Brand new with 90,000 m² of exhibition space, air-conditioned environment, more than 5000 parking spaces and strategic location – 850 meters away from the Jabaquara subway, in São Paulo, 10 minutes away from Congonhas airport and quick access to the main hotels in the region.

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