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The second edition has already been scheduled for 2017: from August 08th to August 10th
Open from August 9th to August 11th 2016, in São Paulo Expo Exhibition & Convention Centre, in São Paulo, the 1ST and historical HIGH DESIGN – Home & Office Expo was finished with a visiting rate of over 14 thousand professionals, including its simultaneous events, Greenbuilding and CONAD - Interior Designers National Congress.
“HIGH DESIGN EXPO was born in one of the most complicated moments in Brazil in the last decades: right in the middle of an economical, political and overall conscience crisis. But the result we had this year, an excellent visiting rate of shoppers, retailers, as well as architecture and interior design professionals - and fantastic brands exhibition from all over Brazil – shows that, with a lot of work, commitment and professionalism it is possible to make the difference”, says Lauro Andrade, HIGH DESIGN EXPO director.
The total visiting rate for the three events reached 14.120. “All HIGH DESIGN EXPO expectations upon launching were exceeded. The fair was very beautiful, crowded, the exhibitors were glad and our goal was achieved. Our forecast for 2017 is an increase of 30% in size”, comments Marco Basso president of Informa Exhibitions in Brazil.
HIGH DESIGN EXPO already has its confirmed date for 2017 edition: from August 8th to August 10th in São Paulo Expo, with Greenbuilding Expo and Salão Design Award already confirmed and, even one of the main anchor events from DW! São Paulo Design Weekend.
HIGH DESIGN EXPO visit quality surprised exhibitors, the industry and opinion makers, “I get extremely happy for having believed and for being at the first HIGH DESIGN edition. I have no doubt that this will be the biggest design fair in Latin America and that we are going to come for future editions”, comments Edson Busin, Dell Anno’s marketing director.
‘The fair was a big success for us. We met people from all over Brazil, such as architects, decorators, designers and shop workers. I believe that High Design Expo, a large anchor of Design Weekend São Paulo, will be an even bigger success’, affirmed Guto Índio da Costa, who was present with his brand Índio da Costa Design Collection.
HIGH DESIGN’S visiting was made up of about 27% of architects, 15% interior designers and 30% of decision positioned professionals, like CEO’s , directors, shoppers, managers and investors.
“Shaw Contract is very pleased with its participation in the fair. We liked the space, the location, and its easy access. One important point for us was the visitor’s quality, with decorators, interior designers and architects. Also the segmentation, the space and the way the fair was organized contributed a lot for our brand ‘s presence”, stresses Luciano Bonini, Shaw Contract’s marketing director for Latam.
‘The first edition of HIGH DESIGN is exceeding all our public and business expectations. We had a lot of visitors, specificators, interior designers, architects and many shop workers too, from all of Brazil’s regions. We are so very pleased with the decision of betting on the first HIGH DESIGN EXPO’, highlights Cátia Scarton, from Prima Store.
HIGH DESIGN EXPO 2016 counted with several simultaneous events: CONAD, Greenbuilding International Conference and Expo, the Salão Design winners show and DW! São Paulo Weekend.
“This year CONAD was present in an inedited way inside HIGH DESIGN. It was a privilege, the fair was beautiful, very complete with many players from our segment. It is the first edition and in a difficult year and for what we have seen, we can have an idea of what is bound to come in the following editions’, affirms Renata Amaral, president of Brazilian Interior Designer Association (ABD).
‘We believe that the big novelty of this Greenbuilding Brazil International Conference and EXPO edition is its partnership with HIGH DESIGN. This partnership, in its first year, exceeded all the expectations we had’, highlights Felipe Faria, Green Building Council Brazil director.
HIGH DESIGN came out from Casa Brasil, which took place for almost one decade in Bento Gonçalves, in the south of Brazil through Sindmóveis, HIGH DESIGN’s partner. The syndicate was present in the fair with an astonishing Salão Design Award stand.
‘We could notice beautiful stands while visiting the fair and a very interesting content. I am sure the next edition will be bigger even because it is already marvelous’, emphasized Henrique Tecchio, Sindmóveis president.