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São Paulo Expo Exhibition & Convention Center, the greatest Exhibition, Congress and Convention Center in Latin America, was launched on Friday (04/26) with a party for the most important fair and event promoters in Brazil. The place will host 74 events in 2016, including the first edition of HIGH DESIGN – Home & Office Expo, on August 9-11.
With an investment of R$ 400 million and an area of 100 thousand m² built in record time, the majestic architectural project is signed by Jean Michel Wilmotte and received local work by the GCP Arquitetos office.
According to the São Paulo Expo general director, Damien Timpério, this is a unique place that combines versatility and comfort for different audiences. “São Paulo now has a space with the proper size and fully equipped to meet the demand for major events that need more space to grow”, he said.
This is the largest investment in the GL Events group’s history, one of the most important event companies in the world. The license shall last for 30 years. Group resources were directed towards the reform of the existing 40-thousand m² pavilion and the construction of a 50-thousand m² exhibition area, a 10-thousand m² convention center and a garage building with 4.5 thousand indoor parking spots.
The party was attended by the governor of the State of São Paulo, Geraldo Alckmin, by national and international GL Events executives, including president Arthur Repsold, and had an amazing musical performance by Marisa Monte and Seu Jorge, with French-Brazilian cooking by chefs Laurent Suaudeau and Giovana Grossi.