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During wonderful afternoon weather, typical of Milan spring, over 400 people attended the HIGH DESIGN – Home & Office Expo international launch party, which took place on April 13th at Universitá Degli Studi di Milano. If our gauge is the energy of the guests and the get together mood, the 1st edition of the Trade Show, which will take place in August 2016, will be a surprising success for the entire Brazilian furniture design industry.
Guests in attendance at the sunset party included Brazilians and foreigners interacting with lounge-style music and lots of Aperol Spritz, including the confirmed exhibitors at High Design, architects, designers, journalists and trendsetters.
“Launching the Brazilian fair alongside the Milan International Furniture Salon is a great source of pride, since there are a lot of aggregate symbols. The Milan Salon has just reached 55 years of existence and it was responsible for changing the ways of the Italian furniture segment. High Design is born with the same mission: inserting Brazil in the worldwide calendar of events in the segment”, says Lauro Andrade Filho, director and creator of the Show.
High Design - Home & Office Expo will take place on August 9-11, 2016, in São Paulo, as the main event of the DW! São Paulo Weekend.
Photos: Marcelo Promenzio