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Images of the 2016 international launch
The iconic 5th edition of DW!, realized in 2016, reached amazing results and it was also a landmark for the design, architecture and decoration sector in Brazil and Latin America with the first edition of High Design – Home & Office Expo.
Inspired by similar creative festival worldwide the DW! founder, Lauro Andrade, associated to the world leading events group INFORMA GROUP created an innovative trade show concept: High Design – Home & Office Expo. Next august, 2017 the events will be together again.
“The international launch of DW! and HIGH DESIGN EXPO together simultaneously with Salone Internazionale del Mobile in Milan and Fuorisalone is a reason to be very proud. Both events were responsible for changing the directions in the Italian design and furniture segment. With DW! and HIGH DESIGN, we want to do the same and include Brazil in the world calendar of events in the segment”, states Lauro Andrade Filho, founder of the fair and the festival in Brazil.
The launching cocktail will be held during the Italian design week, as part of Brazil S/A Exhibition (Universitá degli Studi di Milano), and will join designers, companies and journalists.
INNOVATION IN HIGH DESIGN AND CONSOLIDATION OF DW!
2016 presented the first edition of HIGH DESIGN EXPO and consolidation of DW! São Paulo Design Weekend. In its 5th edition as the largest urban design festival in Latin America totaling over 301 simultaneous actions, in 180 locations distributed in 6 design districts and 8 anchor events around the city.
The HIGH DESIGN EXPO is an innovative proposal, positioned as a multimedia business and content platform, which features unique, novel and exclusive on-site experiences for the participants. In its second edition, the show has increased 30% and provides greater segmented content in its exhibition areas, inspired in international models.
The show will take advantage of its international launching to announce consulting services for international companies to the market and the press for those interested in licenses, franchising, joint ventures, mergers and acquisitions involving Brazilian furniture companies and products for architecture and decoration.
HIGH DESIGN EXPO and DW! São Paulo Design Weekend already have confirmed dates in 2017: the show will be held on August 8-10 in São Paulo Expo, and the festival on August 9 to 13.